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Appointed Senior Vice President, Global Brand, Marketing & Communications in 2016, Arnaud has played a defining role in shaping Belmond’s long-term brand & marketing strategy. His work centre on elevating brand desirability, notably through the introduction of a Property-First strategy and the positioning of the Belmond brand as curator of contemporary culture.
Since joining, he has repositioned the brand's image, introduced a distinctive contemporary visual language and tone of voice, and brought the enduring character of each property into sharper focus – strengthening Belmond’s standing as one of the most desirable travel brands. Today, the brand is recognised for delivering exceptional experiences while contributing to global cultural dialogue.
With more than 20 years' experience across luxury goods and services, Arnaud joined Belmond from Starwood Hotels and Resorts where he held the position of Vice President, Brand Director for Asia Pacific. Prior to that, he spent a decade with L'OREAL Luxury Division working in various brands such as Viktor & Rolf, Ralph Lauren, Giorgio Armani and Yves
Saint Laurent. Earlier in his career, he also spent three years at Cartier in a range of positions.
Arnaud Champenois is French and graduated from HEC. He is passionate about the arts, design, and gastronomy and enjoys trekking and diving around the world.
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