
FROM LOVER TO BUYER | FROM COLLECTOR TO PATRON
ART ASSET CLASS™ live events bring together experts, collectors, and creatives across the arts ecosystem for invitation-only salons, masterclasses, and exclusive experiences. We zero in on timely conversations around the value of the arts and creative industries, the evolving role of collectors and investors, the rise of cultural entrepreneurship, and the enduring impact and legacy of patronage.
FROM LOVER TO BUYER™ is Art Asset Class’s flagship event series,
hosted during major art weeks in exquisite private settings.
Our curated programming spotlights leading currents and emerging perspectives,
while creating space for dialogue, collaboration, and connection.
Together, we chart the path from appreciation to intentional engagement,
from enthusiasm to confidence — in other words, FROM LOVER TO BUYER.
Bold ideas. Insider access. Dynamic energy.
A deep dive into how collecting has transformed over the last forty years — from passion projects and private salons to global influence and financial frameworks. What does it mean to be a collector today, and how is the role evolving for the future?
The artist’s journey no longer stops at the studio door. This session explores the shifting identity of the artist as both creative visionary and business operator, navigating markets, audiences, and opportunities without losing the integrity of practice.
When art steps outside the traditional definitions of value, how do we measure its impact? Beyond investment and lending, this conversation unpacks the technical, cultural, and emotional currencies that define art’s place in the world, as well as key considerations for building personal and institutional collections.
Redrawing the boundaries of both fields, this session examines how innovation reshapes not just what art is, but how it’s made, shared, and experienced.
In this interactive dialogue, hear of insights on what to look out for during London Art Week and beyond. Artists to watch, galleries you can't miss, booths worth a visit. From staples to insider whispers, this session will equip you with the tools and information to take the London week in stride, and inform you with masterful navigation.
Please join us for extended programming ranging from curated tours, vip dining,, premier experiences, and so much more - unlocked to inform and enhance your London art week experience.
Our London Event will take place at the iconic St. Pancras Hotel — a Grade I-listed 19th-century masterpiece steeped in history.
Guests will enjoy exclusive access to the Royal Suite, a private and luxurious space that has welcomed world leaders and dignitaries, now reimagined as an exclusive setting for this occasion.
Ideally situated near the Frieze Art Fair in Regent’s Park, the hotel offers excellent transport connections across London, as well as direct Eurostar access.
St. Pancras London, Autograph Collection, Euston Road, London, UK
From Lover to Buyer™ is a signature event series hosted during premier art weeks in global cities. Designed as a dynamic space for both insight and connection, it brings together art enthusiasts, emerging collectors, and seasoned connoisseurs. Each event features a curated mix of talks, panels, and networking, as well as curated tours and vip receptions, welcoming attendees to navigate the evolving art world, and create lasting connections along the way.
The series was created by ART ASSET CLASS™ - a live media platform, connecting experts, creators and collectors with a shared passion and curiosity for the arts. AAC curates modern art salons and informative masterclasses in creative hubs around the world, featuring artists and creators with a global reach, engaged in multidisciplinary projects at various stages of development, as well as advisors, educators, collectors and investors with parallel experience.
AAC is neither an art advisory nor a dealer.
To attend, speak or partner, email on info@artassetclass.com
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