FROM LOVER TO BUYER | FROM COLLECTOR TO PATRON
How does one nurture a passion for art and evolve into a confident collector?
What drives collectors to embrace patronage?
Art Asset Class’ flagship live VIP lunch event brings together experts, collectors, and creatives across every vertical of the arts ecosystem—for a pressing conversation on the evolving role of collecting, essential strategies, and the lasting value of patronage.
Hosted on the occasion of NY Art Week at the exquisite Equinox Hotel at 33 Hudson Yards, just steps from New York’s major art fairs, From Lover to Buyer is designed to connect dialogue, cultivate connections, and explore the journey from appreciation to confident and active engagement.
Bold Ideas. Insider Access. Dynamic Art Energy.
From illustration to taped bananas, this conversation explores what defines “good” art in the eyes of those within the industry—and how one develops the ability to recognize value beyond aesthetics. With insight from renowned comic book editor and MoCCA trustee Jim Salicrup, we’ll look at the qualities that consistently stood out in the artists he’s worked with, and how factors like training, experience, and skill contribute to the way art is evaluated by experts.
In an industry driven by commissions and relationships, this conversation offers a behind-the-scenes look at the nuances of working with artists—translating their visions for broader audiences while navigating the complexities of creative collaboration. Join Borrowed Spotlight publisher, CEO of Snap Collective Charlotte Müller and premier talent agent Isabel Scharenberg as they share real-world insights, stories, and strategies from their work supporting and amplifying artistic voices. The discussion will touch on mentorship, negotiation, and the growing landscape of artist-brand partnerships.
A conversation with legendary collector, educator and advisor Alice Sachs Zimet on the key considerations for developing a thoughtful strategy and plan when collecting fine art photography. Drawing from decades of experience, Alice will share insights on how to approach building a collection with intention, including factors such as value, provenance, market trends, and personal vision.
Ron Silver is an artist, entrepreneur, and founder of the beloved Bubby’s. In this interview, we will explore his journey from art to culinary innovation and back again. A self-taught painter influenced by Japanese culture, American folk traditions, and classical art, Silver’s story reflects a broader shift away from the myth of the solitary artist toward a multidisciplinary model of creativity, and highlights the parallels between art and entrepreneurship—two pursuits rooted in originality, purpose, and a desire to shape the world.
A dynamic conversation on building an institution-worthy collection with Hall W. Rockefeller, founder of the matronage movement Less Than Half, and Carolina Edman, Director of the Faurschou Foundation. This session explores the evolving role of the collector as a cultural steward, with a focus on cultivating new voices and supporting a generation of artists whose work is grounded in life, reality, and relevance.
All attendees are invited to join a tour of the Less Than Half approved galleries at the Future Art Fair (535 W 28th St) graciously offered by Hall W. Rockefeller, followed by a curated schedule at the Matronage Salon at the fair. RSVP please.
Please join us on Saturday for a private visit of the Faurschou New York (Address: 148 Green Street Brooklyn, NY 11222) current exhibition by Ai Weiwei ‘What You See Is What You See’ and a unique opportunity to experience the exhibition in an intimate setting, as well as explore how a collection and institution collaborates with artists, intersecting with questions of value, narrative, and aesthetics. Please arrive promptly at 4.30, as the tour will begin shortly after. Drinks at ILIS lounge to follow (not included).
Cofounder
Snap Collective Publishing
Boutique Full-Service
Photography Agency
Fine Art Photography,
Collector & Educator
The event will be held at a private lounge at the Electric Lemon - Equinox Hotel - a sleek, expansive dining room and terrace — an unparalleled setting of comfort and ambiance. Perfectly located in Hudson Yards, it is within close proximity to major art events, including Frieze New York at The Shed, Future Fair, and the vibrant galleries of Chelsea, seamlessly blending all aspects of New York’s dynamic Art Week.
25TH FLOOR OF EQUINOX HOTEL - 33 Hudson Yards, New York, NY 10001, USA
ART ASSET CLASS is a live media platform,
connecting experts, creators and collectors with a shared passion and curiosity for the arts. AAC curates modern art salons in creative hubs around the world, featuring artists and creators with a global reach, engaged in multidisciplinary projects at various stages of development, as well as advisors, educators, collectors and investors with parallel experience.
AAC is neither an art advisory nor a dealer.
To attend, speak or partner, visit WWW.ARTASSETCLASS.COM
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