From Lover to Buyer
From Lover to Buyer
RSVP NOW

up next!

    Join us ON THURSDAY may 8th, 2025 FROM 10:30AM - 2:30PM HUDSON YARDS, NYC

    FROM LOVER TO BUYER | FROM COLLECTOR TO PATRON


    How does one nurture a passion for art and evolve into a confident collector?  

    What drives collectors to embrace patronage? 


    Art Asset Class’ flagship live VIP lunch event brings together experts, collectors, and creatives across every vertical of the arts ecosystem—for a pressing conversation on the evolving role of collecting, essential strategies, and the lasting value of patronage.


    Hosted on the occasion of NY Art Week at the exquisite Equinox Hotel at 33 Hudson Yards, just steps from New York’s major art fairs, From Lover to Buyer is designed to connect dialogue, cultivate connections, and explore the journey from appreciation to confident and active engagement. 


    Bold Ideas. Insider Access. Dynamic Art Energy.


    GET YOUR TICKET HERE

    AGENDA

    THURSDAY, MAY 8TH 2025 - PROGRAM

    10:30 WELCOME

    11:00 AM - WHAT IS 'GOOD' ART?

    From illustration to taped bananas, this conversation explores what defines “good” art in the eyes of those within the industry—and how one develops the ability to recognize value beyond aesthetics. With insight from renowned comic book editor and MoCCA trustee Jim Salicrup, we’ll look at the qualities that consistently stood out in the artists he’s worked with, and how factors like training, experience, and skill contribute to the way art is evaluated by experts. 

    11:25 AM - WORKING WITH ARTISTS

    In an industry driven by commissions and relationships, this conversation offers a behind-the-scenes look at the nuances of working with artists—translating their visions for broader audiences while navigating the complexities of creative collaboration. Join Borrowed Spotlight publisher, CEO of Snap Collective Charlotte Müller and premier talent agent Isabel Scharenberg as they share real-world insights, stories, and strategies from their work supporting and amplifying artistic voices. The discussion will touch on mentorship, negotiation, and the growing landscape of artist-brand partnerships.

    11:45 AM - COLLECTING FINE ART PHOTOGRAPHY

    A conversation with legendary collector, educator and advisor Alice Sachs Zimet on the key considerations for developing a thoughtful strategy and plan when collecting fine art photography. Drawing from decades of experience, Alice will share insights on how to approach building a collection with intention, including factors such as value, provenance, market trends, and personal vision.

    12:15 - ENJOY LUNCH & REFRESHMENTS

    1:00 PM - the artist & entrepreneur

    Ron Silver is an artist, entrepreneur, and founder of the beloved Bubby’s. In this interview, we will explore his journey from art to culinary innovation and back again. A self-taught painter influenced by Japanese culture, American folk traditions, and classical art, Silver’s story reflects a broader shift away from the myth of the solitary artist toward a multidisciplinary model of creativity, and highlights the parallels between art and entrepreneurship—two pursuits rooted in originality, purpose, and a desire to shape the world.

    1:25 PM - from collector to (P)matron

    A dynamic conversation on building an institution-worthy collection with Hall W. Rockefeller, founder of the matronage movement Less Than Half, and Carolina Edman, Director of the Faurschou Foundation. This session explores the evolving role of the collector as a cultural steward, with a focus on cultivating new voices and supporting a generation of artists whose work is grounded in life, reality, and relevance.

    2:00 PM - closing thoughts + sweet bites

    2:30 PM - tour with hall (RSVP REQUIRED)

    All attendees are invited to join a tour of the Less Than Half approved galleries at the Future Art Fair (535 W 28th St) graciously offered by Hall W. Rockefeller, followed by a curated schedule at the Matronage Salon at the fair. RSVP please. 

    saturday, may 10th at 4:30pm - FAURSCHOU FOUNDATION

    Please join us on Saturday for a private visit of the Faurschou New York (Address: 148 Green Street Brooklyn, NY 11222) current exhibition by Ai Weiwei ‘What You See Is What You See’  and a unique opportunity to experience the exhibition in an intimate setting, as well as explore how a collection and institution collaborates with artists, intersecting with questions of value, narrative, and aesthetics. Please arrive promptly at 4.30, as the tour will begin shortly after. Drinks at ILIS lounge to follow (not included).

    SPEAKERS

    Aza benyatov

    Charlotte Müller

    CAROLINA EDMAN

    Editorial Producer, Founder, 

    Art Asset Class

    About AZA

    CAROLINA EDMAN

    Charlotte Müller

    CAROLINA EDMAN

    Head, 

    Faurschou New York Foundation

    About Carolina

    Charlotte Müller

    Charlotte Müller

    HALL W. ROCKEFELLER

    Cofounder 

    Snap Collective Publishing

    About Charlotte

    HALL W. ROCKEFELLER

    HALL W. ROCKEFELLER

    HALL W. ROCKEFELLER

    Founder, 

    Less Than Half

    About Hall

    JIM SALICRUP

    HALL W. ROCKEFELLER

    Isabel Scharenberg

    Comic Book Editor, 

    Writer & Publisher

    About Jim

    Isabel Scharenberg

    HALL W. ROCKEFELLER

    Isabel Scharenberg

    Boutique Full-Service

    Photography Agency

    About ISABEL

    RON SILVER

    ALICE SACHS ZIMET

    ALICE SACHS ZIMET

    Artist & Entrepreneur,

    Bubby's 

    About Ron

    ALICE SACHS ZIMET

    ALICE SACHS ZIMET

    ALICE SACHS ZIMET

    Fine Art Photography, 

    Collector & Educator

    About Alice

    PARTNERS

    VENUE

    PRIME LOCATION

    The event will be held at a private lounge at the Electric Lemon - Equinox Hotel - a sleek, expansive dining room and terrace — an unparalleled setting of comfort and ambiance. Perfectly located in Hudson Yards, it is within close proximity to major art events, including Frieze New York at The Shed, Future Fair, and the vibrant galleries of Chelsea, seamlessly blending all aspects of New York’s dynamic Art Week.

    Message us on WhatsApp

    25TH FLOOR OF EQUINOX HOTEL - 33 Hudson Yards, New York, NY 10001, USA

    E: info@artassetclass.com

    Get in Touch

    Attach Files
    Attachments (0)

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Cancel

    connect with us

    ABOUT ART ASSET CLASS

    About AAC

    ART ASSET CLASS is a live media platform,

    connecting experts, creators and collectors with a shared passion and curiosity for the arts. AAC curates modern art salons in creative hubs around the world, featuring artists and creators with a global reach, engaged in multidisciplinary projects at various stages of development, as well as advisors, educators, collectors and investors with parallel experience. 


    AAC is neither an art advisory nor a dealer.


    To attend, speak or partner, visit WWW.ARTASSETCLASS.COM

    Subscribe

    Be the first to know of upcoming salons & events!


    Copyright © 2025 From Lover to Buyer - All Rights Reserved.

    Powered by

    This website uses cookies.

    We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

    Accept